Since being appointed as Alexander Wang in 2015, Demna Gvasalia has assumed the post of creative director at Balenciaga, the brand's menswear collection has undoubtedly given the strongest impression. Part of the reason is that Gvasalia launched the brand's menswear products in 2016. This makes the waters of this category completely obscured by many replica rolex watches creative predecessors. Part of the reason is that you only need to look at Demna's own booming brand Vetements to understand Gvasalia. Understand how to perfectly balance contemporary cultural high design references.
Return to END. The follow-up work done by Balenciaga for SS18 is an exploration of AW17 for legal persons. Last season’s focus was mainly on the nine to five uniforms that shaped replica rolex milgauss our parents’ generation, and this season will investigate the same person’s weekend wardrobe.
As the "Generation Internet" gradually matures, we have witnessed a huge shift in society's statement of professional and personal identities, and we have clearly rejected the corporate drone culture. Everyone is the star of their own Instagram feed, and it’s not surprising that the generation who grew up on the roller coaster of social media platforms perfected the art of self-expression would feel self-righteously refuting the banality of formal wear. Demna Gvasalia skillfully used this shift in international ideology to contemplate the company's people. On the one hand, it is the song of the swan; on the other hand, it is a sociological exploration of the peaks and valleys of our father’s generation and their lives.
Balenciaga's new series is full of post-modern, millennial irony. In the past few seasons, this irony has become the protagonist of the design topic in luxury streetwear. Balenciaga's new series is as self-aware as the target customer. And self-assurance.
Balenciaga SS18 is now available on END.